AUDIENCE EXPECTATIONS
BY BECCA SIMS
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To get a better understanding of our target audience and what the audience would expect to see from a music video, we recently asked members of our target audience some questions about music videos. We went through and interviewed people within our target audience asking specific questions about the expectations within a music video and we have put all the footage into one video as shown below.
Here are pie charts that I made, showing the results from four out of nine of the questions I asked on our target audience expectations questionnaire. The questions I analysed and put into data were the questions I felt were the most important, of which were:
1) In an indie rock genre music video, what particular musical instruments would you epect to see?
2) Do you expect the main focus to be on the lead singer or if a band the whole band or a mixture
3) Do you prefer watching a narrative or a performance?
4) Do you expect the pace of the editing to be fast or slow with this particular genre?
I drew a tally chart for each of these questions and tallied the answers then got my percentage.