Audience feedback was one of our most important aspects when it came to improving our music video. When we had finished filming and began to edit, we became aware that there were a lot of issues that needed to be addressed and changed in order to make it better. Our rough cut became a bit of a disaster in terms of as a team we didn't really communicate well when filming and Josh and Alex ended up getting in the way of each other filming. As well as this we kept filming the whole song the whole way through rather than parts of it at a time. This led to our lead singer and lead guitarist not really knowing the lyrics and ended up looking at the screen we had to read the lyrics. This was one of our criticisms below, that we did not have enough eye contact with the audience. Another criticism of our rough cut was that Aaron, our lead singer, did not actually know how to play the guitar and the audience could tell that. All these issues, as well as others, were pointed out by our target audience and so we took on board all of there feedback and constructed our final video. Once again we asked our target audience to review our final cut and to give us honest opinions, we asked this time people that study media also, as for our rough cut we asked non media students. In asking other members of our class who study media was helpful as they are more aware of the forms and conventions of music videos, as they too were creating a music video. Therefore the importance of feedback from other media students gave us the best opportunity to create a music video that fits all the forms and conventions which are important in creating a successful, professional and authentic music video. However, we did not just want to get feedback from our fellow pupils, we wanted to get there feedback when we had made our final cut, so they could pin point the aspects that maybe non media students couldn't. Therefore by asking non media students to view our rough cut they knew what a music video should look like and they pointed out the basic criticisms of it, this made our feedback more valid as we had feedback from a range of people who were all looking for different things. We learnt a lot from our target audience and as a team we felt that there feedback helped us make our final pieces so much better as these are the ones afterall that are likely to watch the video and so the changes had to be applied to the feedback given by this specific audience.

As you can see from the images below, we took our feedback very seriously and we had people watch our rough cut and comment on improvements we could make in order to make it better. We then had a group discussion once we looked over our written feedback and decided on a new date to film and made a set plan to get us organised for the next shooting, for example we asked Aaron to learn the lyrics and we we made set plans on who would film who so that no one got in the way of each other and we filmed in versus rather than the whole song the whole way through. Again below you can see how from our rough cut feedback we then used it to create our now final cut and once finished we then asked our target audience, who also happen to study media, to watch the music video and comment on what they liked/disliked, however it was more praise than criticism.