Alternative Tribes are passionate about music they share an appreciation for live music, independent record shops and grass roots talents. They feel it’s all about authenticity and being ‘real’. For the artists Tribe members love they tend to buy their music and albums to support them and buy dedicated merchandise and gig goers.

 

-Young Alts:

Young Alts are just starting out are voracious consumers of every source of Alt inspiration they can get their hands on, from Kerrang! to Neflix and Spotify…

 

-Skaters:

Skaters are one of the few activity-based Tribes, enjoying their new cool status as Skater trends become embraced by the Urban, Leading Edge and Aspirant Tribes.

 

- Nerds:

Are having their day – Nerd icons are taking over screens around the world as the Internet gives them unparalleled access to pop culture.

 

-Hardcores:

Hardcores have an on going connection with the screaming genre of punk and the straight edge scene. They wear distinctive tribal tats and turn-up look with pride.

 

-Emos and Scene Kids:

Emos and Scene Kids differ in terms of their appearance however they are both motivated by Americana icons and US rock scene. Scene Kids are different from Emos as they are preoccupied with having fun and boozing with mates however for Emos they feel through music they can express themselves.

 

-Real Gamers:

Finally Real Gamers are the masters of the digital world, its languages and codes of conduct.