As you can see above this is what my target audience looks like and I have a range of photos styling the type of clothing you expect to see my genre, of alternative indie rock, wearing. The clothes range from oversized baggy jumpers and tops, hats, boots, chequered shirts and skirts, etc.

Another popular item of clothing seen alot amongst this genre is oversized t-shirts from gigs they have been too to show who they have seen and who they are supporters of. Alot of them sleep in them too or lounge in them for comfort!

In my video below I asked my target audience where they shopped most of their clothes from and nearly all of them said Topshop, Urban Outfitters, River island, Boohoo and Topman.

Again, from my video below, I found that my target Audience spend alot of time at festivals and gigs such as Reading and Glastonbury, some of the photos above show this as they are taking at a festival.